Having a brick and mortar business doesn’t mean you can or should ignore implementing an online reputation management strategy. If you already have an online presence, then you’ve likely implemented local SEO to boost visibility of your products and services. But if you consider consulting with a business development expert, you’ll quickly learn the benefits of building your online reputation as well.
Grow Your Customer Base with a Website
The number one reason brick and mortars should focus on online reputation management is because it can yield great results for lead generation. You can never have too many customers – don’t you agree? Developing a website opens the door to new prospects. It reinforces your physical location with online real estate.